When you purchase a domain name, you are basically renting control of the domain name for your registration period which typically can be from 1 to 10 years (certain registrars will register for up to 20 years). Having control of the domain name allows you to not only use it for a web site address, but, there are other business opportunities for domains as well. Here are a few of the things you can do with a domain name:
Use a domain name to establish an online identify for personal or business use. If you think of a domain name as a branding opportunity, you will want your domain name to be closely related to your business or personal name.
More generic domain names can describe whole categories of business opportunities. These generic names, such as music.com, perfume.com, etc., get a huge amount of type-in traffic. Generic domain names are also the most expensive to buy and can be resold for huge profits.
Domain names can also be purchased for the purpose of reselling or leasing. Entire industries have grown up around reselling and leasing domain names. Sometimes the profit you can earn from reselling or leasing can be 100 times or more what you originally paid to buy and register the domain name.
Domain names can also be used to establish a permanent email address for yourself or multiple email addresses for your business. Some examples might be admin@yourdomainname.com, support@yourdomainname.com, billing@yourdomainname.com, etc. Since domain names are separate from the web sites or services they point to, moving a site to a different hosting service will allow you to keep your domain name and all of your email addresses the same regardless of the hosting service used.
Orangetree Internet Service LLC, located in Santa Cruz, CA., provides technical assistance to small and medium sized businesses with Domain Registration Services, including domain portfolio management. Contact us at 830-212-1884 for more information.
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