FREE Downloads

Here are some free downloads that I've found to be useful for creating and maintaining web sites — everything from pay-per-click to keyword research. Right mouse click on the link and select "Save As" to save the file on you local PC.

Make Your Words Sell - Most of us find writing for the web difficult. But, to sell more, you have to learn to write better. MYWS! is about creating web copy that persuades and motivates readers into action. Once you read and apply it, you will use it over and over and over again. (added: 2009-11-28, format: PDF, size: 1.6M)
Keyword Primer - The Keyword Primer is an introduction to keyword research. You'll learn what keywords are, why they are important, and how to find popular keywords. (added: 2009-02-25, format: PDF, size: 129K)
Mastering Twitter - The purpose of this tutorial is to get you up and running in Twitter in the minimum amount of time with no fuss or frivolous banter in-between. You will also get some pointers on how to set yourself up for reasonable success too. (added: 2009-02-17, format: PDF, size: 1.4M)
Search Engine Success Starts with Keywords - To reach the top of search engine's organic (so-called 'free') results, a page needs to be optimized for the keyword being searched for. You can find and organize those keywords with Wordtracker. (added: 2009-02-17, format: SWF, size: 15M)
Assess Your Market with Keyword Research - A classic rookie mistake is to not appropriately segment your markets. For example everyone needs to drive but not everyone has the same needs. Families like the roominess of minivans whereas urban singletons opt for smaller sexier cars. (added: 2009-02-17, format: SWF, size: 12.5M)
How to Build an Effective Keyword Strategy - Search engine success requires a keyword strategy. You need to prioritize your possible niches and to decide what pages will target which keywords. To succeed you need a hierarchy that includes: home page keywords, section or category pages and individual pieces of content. (added: 2009-02-17, format: SWF, size: 19.5M)
How to Optimize Your Web Content - For search engine success you need to optimize individual pages for target keywords. Concentrate on these main areas: the title tag, main headlines, sub-headlines, sub-headings, the body copy, internal links and links to other pages. (added: 2009-02-17, format: SWF, size: 25.5M)
Pay Per Click (PPC) for Testing and Profit - Pay per click is useful for getting more people to your site, both for direct sales and more passive uses by list building and testing out new marketing ideas. When you do a basic search on Google, organic (or free) listings are on the left while pay per click advertising appears on the right and on the top. (added: 2009-02-17, format: SWF, size: 13.5M)
How to Use Keywords in Linking Text - The text of internal links on your site and inbound links to your site from other sites is crucial to search engine success. If you want to get to the top of page one on Google it is important to learn how to leverage internal linking text over which you have complete control and external linking text which you can't control but you can influence. (added: 2009-02-17, format: SWF, size: 25M)
Expand into New Markets (and Beat Your Competition) - It takes time to get to the top. Search engines take time accepting new sites into their listings. It's one of the ways of filtering out spammers who try to cheat their way to the top. It also requires a lot of content and inbound links. (added: 2009-02-17, format: SWF, size: 21M)
SEO Guidelines for Google, Yahoo! and MSN - Useful information on design, content and technical guidelines for Google, MSN, and Yahoo! (added: 2009-02-15, format: PDF, size: 55K)
SEO Made Easy - Before you start creating and collecting content for your website, you need to do some keyword research. This is a VERY IMPORTANT step and should not be skipped. SEO Made Easy will show you what to look for, how to code your page, and introduces you to a decent and free keyword tool. The tool can be downloaded at http://www.goodkeywords.com. (added: 2008-12-28, format: PDF, size: 2M)
AdWords Made Easy - It takes only 10 minutes for you to set up an ad campaign in Google AdWords - and immediately after your ad is ready, it will start bringing in traffic to your websites. No matter what you're selling, you have a chance, in 10 minutes, to start making sales. What other advertising platform let's you make a sale that fast? (added: 2008-12-28, format: PDF, size: 3M)