Pay Per Click Programs

If you pay for Google AdWords to drive traffic to your site, or you use some other pay per click program for traffic generation, you need to know if you are being charged for invalid clicks. Believe it or not, your competitors will click on your AdWords links just to exhaust your advertising budget, or until they are caught. It is wise for any online advertiser to implement some sort of independent click auditing system to compare with the pay per click advertising fees.

• Who's Clicking Who - Do you suspect your competitors may be clicking on your Pay-per-Click Search Engine listings? Clicking across multiple search engines in order to escape detection? Depleting your Pay-per-Click Funds?

• ClickDetective - ClickDetective allows you to track return visitors to your site and alerts you if there is evidence that your site may be under attack. Its reports show you every click in real time rather than a summary hours later.

• Clicklab - Clicklab employs a score-based click fraud detection system that applies a series of tests to each visitor session and assigns scores. Calculations are made to indicate bad/good sessions to show an advertiser the quality of traffic.