Cost Per Click Calculator

This tool will calculate the profit potential of a Pay Per Click campaign for a keyword or phrase. Provide the keyword/phrase below and the monthly number of searches and the PPC Calculator will estimate the number of clicks, number of sales, commission earnings, PPC advertising cost, and the net profit potential you can expect when you promote a product based on the entered criteria.

Read the project description before using this pay-per-click estimation tool.

Profit/Loss Estimates:
Keyword/Phrase Searches Est. Clicks CPC Est. Sales Commission Total CPC Earnings
affiliate tools 50000 1000 .40 15 487.50 400.00 87.50
Enter New Estimates Below (press Calculate to update Profit/Loss Estimates):

CPC: CTR: RATE: Commission: Volume:


Field Descriptions/Legend

  • Keyword/Phrase: Keywords and phrases related to the product or service (these will be the keywords that are actually entered into a search engine to find these products or services). I like to use either Keyword Discovery or Google Adwords Estimator. Google Adwords Estimator will also give an estimated cost per click for each keyword.
  • Volume: Total number of searches performed monthly on your keywords and phrases. This value will be in one of the keyword tool result columns.
  • CPC: Cost Per Click from around .05 up to 1.50 or more. This is how much you have to pay for a click.
  • CTR: Industry standard is around .01 to .02, which is to say that for every 100 clicks, you can expect 1 or 2 clicks on your PPC ad.
  • RATE: Conversion Rate. Industry standard is typically around .015 to .02.
  • Commission: How much an affiliate will pay you per sale.
  • Est. Clicks: How many clicks you can expect based on the CTR.
  • Total Commission: How much you can earn based on the number of clicks you can expect.
  • Total CPC: Total cost you have to pay for the clicks.
  • Earnings: Profit or loss based on Total Commission earned minus what you have to pay for the clicks.

You can manipulate the click rate if you think you can get more people to click or the conversion rate if you think you can get more people to buy. Also, your commission should be around $30.00 per sale or greater, and the least amount of money paid for a click will help to increase your net earnings.

Return to the project description.