Email Marketing
In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term usually refers to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
| Image | Title | Pub/ISBN/Author |
|---|---|---|
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Email Marketing: An Hour a Day - The authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. | November 24, 2008 |
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Email Marketing: A guide to the Internet's most effective marketing tool - A simple, common sense guide to building successful email lists and campaigns. | May 15, 2009 |
