Email Marketing Guide

E-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product.

Email Marketing: A guide to the Internet's most effective marketing tool

ISBN: 978-1442164543

Published: May 15, 2009

Author: Mary R. Butler

Tags: email marketing

A simple, common sense guide to building successful email lists and campaigns.