Search Engine Marketing
Search Engine Marketing, Inc. covers what we consider to be best practices and includes step-by-step techniques on how to use search engine marketing to achieve your marketing goals. It covers the business and technical aspects by walking you through the basics.
Search Engine Marketing, Inc. guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, execution.
- Identify and leverage new search engine marketing opportunities
- Provide effective guidance to content developers and designers
- Automate checking and reporting
- Choose effective target keywords, optimize your content, and attract links
- Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
ISBN: 978-0136068686
Published: September 29, 2008
Author: Mike Moran
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Search Engine Marketing, Inc. covers best practices and includes step-by-step techniques on how to use search engine marketing.
