Search Engine Optimization: An Hour a Day

Search Engine Optimization: An Hour a Day is a systematic, common-sense approach to the art and science of SEO. Written by Jennifer Grappone and Gradiva Couzin for anyone who has a web site and has yet to begin the process of optimizing a site for search engines.

Search Engine Optimization: An Hour a Day is very well written, using SEO-specific jargon only when necessary, making sure to introduce new terms in clear English. You'll also find an excellent glossary of terms at the end of the book.

Part 1 of the book focuses on an area that if often neglected: laying an effective SEO foundation. Part II of the book focuses on developing this strategy, and also offers suggestions on working with other groups and selling them on the importance of effective SEO. Part III focuses on developing and implementing a comprehensive SEO plan for your web site.

ISBN: 978-0470226643

Published: April 14, 2008

Author: Jennifer Grappone

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Search Engine Optimization: An Hour a Day is a systematic, common-sense approach to the art and science of SEO.