Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to increase its relevance to specific keywords.

Image	Title	Pub/ISBN/Author
	SEO Made Simple: Strategies For Dominating The World's Largest Search Engine - SEO Made Simple: Strategies for Dominating the World's Leading Search Engine is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog.	March 31, 2008 978-0615178639 Michael H Fleischner paperback
	SEO: Search Engine Optimization Bible - This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites.	December 17, 2007 978-0470175002 Jerri L. Ledford paperback
	Building Findable Websites: Web Standards SEO and Beyond - You'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives.	February 23, 2008 978-0321526281 Aarron Walter paperback
	Web Site Optimization - You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines.	July 1, 2008 978-0596515089 Andrew B King paperback
	Search Engine Optimization: An Hour a Day - Search Engine Optimization: An Hour a Day is a systematic, common-sense approach to the art and science of SEO.	April 14, 2008 978-0470226643 Jennifer Grappone paperback
	Web Marketing - By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. In this book you'll find out how to use online tools to spread your marketing message.	December 10, 2008 978-0470371817 Jan Zimmerman paperback
	Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site - Search Engine Marketing, Inc. covers best practices and includes step-by-step techniques on how to use search engine marketing.	September 29, 2008 978-0136068686 Mike Moran paperback