Web Marketing
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.
In this book you'll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success.
ISBN: 978-0470371817
Published: December 10, 2008
Author: Jan Zimmerman
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By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. In this book you'll find out how to use online tools to spread your marketing message.
