Knowledge of web master tools and services will shorten and simply the web site development and maintanence cycles.
Building and maintaining a web site is not as easy as it once was. You can write your own pages if you know a little about HTML, or you can use an HTML WYSIWYG editor if you don't know anything about HTML. You can upload your own files to your hosting account if you know how to use FTP, or you can use a built-in file manager that is part a fancy and expensive WYSIWYG tool. You can construct and maintain your site using simple blogging tools such as Word Press or construct your site using a Content Management System (CMS).
Building out the web site, even with the right tools, and regardless of how you do it, is only part of a much larger and more complex solution.
Once the site is built it has to be indexed so that the site will show up when someone searches. Otherwise, your site will never be found. Therefore, you must also have some knowledge of search engine optimization and what search engines expect to find in your pages.
After your site is indexed, you need to explore some options for driving highly qualified traffic either through search engine optimization or pay-per-click services, writing articles, and submitting them to article services for distribution. You should also create profiles on some of the more popular social networking sites in order to build some credibility.
Failure to use tools and services properly will doom your web site to obsoletion in a very short time, and the assignment of all your hard work to page 1 trillion in the search engine results.
This webmaster resource section will introduce you to the products and services you should aware of to properly build and maintain a quality presence on the internet.
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