Link Analysis Tools

To rank well in search engines, you need to pay detailed attention to your internal linking structure. It helps to have an application that can sift through your pages and examine your linking strategy.

Many search engine optimization programs have dozens of complex features that require special knowledge of how each engine operates. With its built-in knowledge base OptiLink knows how the engines count words; how they catalog and manage links; and how they format results.

The hard stuff is already done so it's dead simple to use.

There are just three simple steps to top ranking: pick a search term and find the top ranked page, compare your page to the top page using OptiLink, and change your own linking structure until your page is better.

That's it. You're done. The hardest part is waiting for the search engines to update!

Modern search engines measure just three things : words on the page -- keyword density -- is still important, and all the top pages do it; total number of links to your page, called link popularity , (the basis for Google's proprietary Page Rank algorithm), the text of links that point at the page, called page reputation. This is a critical part of ranking in all modern search engines, especially Google, and the thing that most folks don't get right. There really is nothing else to measure! But unless you optimize all three, you'll have trouble getting and keeping top position.

OptiLink pulls together all three measurements and creates one integrated view where you'll see -- at a glance -- why pages rank the way they do:

• Complete keyword counting of the entire page, tuned to the specific rules used by each search engine.
• Total link counts reported for the selected engine.
• Word by word analysis of every link pointing at the page. This is where we separate the top 10 from everyone else. Once you have a chance to use OptiLink for yourself, you'll see just what a huge difference link text makes in ranking.